How does a top steel fabricator stay at the top? When Hirschfeld Steel wanted to change its name to Hirschfeld Industries, we analyzed their brand identity from the ground up.

First, we looked at their strengths, which lie in their reputation as a top steel fabricator. But their dated marketing materials did not reflect this. We then looked at their core competitors and helped position Hirschfeld Industries apart from them.

The results? A strong brand identity reinforced by building on their reputation as a top steel fabricator. The work included a new corporate website, logo standards for all divisions of Hirschfeld Industries, stationery system and electronic communication templates, marketing collateral, advertising, onhold phone message, and even an e-mail to announce the launch of their new website.

To learn more about Hirschfeld Industries, visit www.hirschfeld.com

Client:  Hirschfeld Industries
Industry:  Industrial
Work:  Brand Identity, Website, Marketing Collateral, Advertising

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