In today’s world of free enterprise, you will not find a shortage of creative resources for your marketing and branding needs – which is exactly the problem. Because there are so many options out there claiming what they can deliver, it is difficult to judge who really has the knowledge and expertise that will make a difference in your marketing and branding efforts.
To make it more confusing, you are finding fees for the same service all over the board. How does a client expect to know what a good and fair price for such service should be and what price should they expect to pay for good services?
Consider this, if you are looking for a Lexus, do you expect to pay a Toyota price tag? For example, there are a lot of online companies that offer a complete corporate identity package designed and delivered for under $500. Do you really think they understand your strategy and marketing goals? Do you think the solutions they give you are truly smart and strategic? Do they take the time to ask you the right questions to make sure they understand your business and marketing goals? Worse yet, do you think the solutions they give you will set you apart from the next guy who contacts them for the same service?
When looking for a creative resource for your marketing and branding needs, consider these questions:
By asking these questions, you will be able to pick out the right resource from the noise. Just like anything, you get what you pay for.