September 8, 2010

Identity Work Pubished in Recycling and Redesigning Logos: A Designer’s Guide to Refreshing and Rethinking Design

Another newly published book by Rockport Publishers, Recycling and Redesigning Logos: A Designer’s Guide to Refreshing and Rethinking Design, features work done by Bronson Ma Creative.

The logo for Parago, an innovative provider of rewards-based incentive solutions that deploy technology to drive better results from consumers and sales channels, is showcased in this book.

The book demostrates thinking behind successful redesigned identities and how a fresh look can build on a brand’s equity. The case studies in the book feature the “before” and “after” of the logos, as well as how materials and elements were reused, reformatted, and rebuit in order to establish a strong new brand identity.

 

Bronson Ma Creative is a small creative firm with big ideas that provides creative services to companies to help them clearly communicate their brand identity through smart, strategic, and unexpected creative solutions in both on and off-line environments.

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