January 25, 2011
Generations Federal Credit Union Signs Up to be a Client
As the fifth largest credit union in the San Antonio, Generations Federal Credit Union has selected Bronson Ma Creative to develop a new visual brand identity system that will reinforce the credit union’s new brand strategy. By working closely with the management and marketing team at GFCU, Bronson Ma Creative is literally changing the way consumers and small businesses perceive credit unions. The new brand identity system will be seen on marketing and communication pieces such as brochures, direct mail, signage, newsletter, PowerPoint presentations, e-mail communications, e-newsletters, and website.
“We are looking forward to working closely with GFCU and collaborating on ideas and strategic directions to make sure what we create will truly set GFCU apart and establish a unique brand perception.” said Bronson Ma, Chief Creative Officer of Bronson Ma Creative.
Generations Federal Credit Union is the fifth largest credit union in San Antonio with over 47,000 members and $400 million in assets. The credit union was founded by Public Works employees in 1940, and has a rich history of serving the City of San Antonio, San Antonio Fire Department, and San Antonio Police Department employees and their families – helping many of them achieve financial stability and provide their children and families with better lives.
Bronson Ma Creative is a small creative firm with big ideas that provides creative services to companies to help them clearly communicate their brand identity through smart, strategic, and unexpected creative solutions in both on and off-line environments.
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