When NuStar Energy engaged us to help them with their corporate website rebranding, we were more than excited to help and looked beyond the website. We started by digging deep into their culture and uncovered why they are consistently named as one of the “Best 100 Companies to Work for” by Fortune Magazine by conducting a series of interviews with various internal stakeholders. An external brand audit was also conducted by reviewing other companies that are considered as “competitors” in their space.
By working closely with NuStar’s corporate communications and information technology team, we helped identify their brand positioning and messaging and brought that to life through their new website.
The rebranding effort included website brand strategy and messaging, wireframes and user interface, website design, and a website brand standards style guide that the Web development team followed while they built the new website.
The project was a collaborative effort that truly reflects what NuStar means to its customers, employees, vendors, and stakeholders.