Web

  • Logo
  • Logo
  • Business Cards
  • Website (Home Page)
  • Website (Sub Page)
  • Operation in Clinton, WI
  • Superior Employees
  • Website (Sub Page)
  • Mobile Site
  • PowerPoint Template (Cover)
  • Superior Employees

Web

Rebrand to Focus on a Growing Market Sector

Superior Silica Sands, a leading supplier of high quality white/Ottawa type sand and native Texas sands for diverse applications, is growing in the oil & gas sector and needed its branding to reflect that. After we conducted a comprehensive brand strategy, we determined that Superior Silica Sands needs to focus on frac sands in its brand positioning, messaging, and marketing.

From there, we modified their current logo and identity, conducted photo shoots at their operations in Wisconsin, designed and developed a new website that reflects the new brand, as well as new business cards, digital letterhead (Microsoft Word template), and a PowerPoint template.

The end result is a new brand that is strategic and a brand identity that supports it.